Softgen

AI

How to build an AI agent for your product

8 min readUpdated 7 June 2026

Key takeaways

  • An agent is an LLM that can take actions through tools — design the tools first.
  • Ground the agent in your data with retrieval; don't rely on the model's memory.
  • Evals and guardrails are not optional — they're how you ship safely.
  • Start narrow: one high-value, low-risk workflow beats a do-everything agent.

What an AI agent actually is

Strip away the hype and an AI agent is simple: a large language model that can take actions by calling tools — searching, reading, writing, calling APIs — in a loop, until a task is done. The intelligence is the model; the usefulness is the tools and the guardrails you give it.

That reframing matters, because it tells you where to spend your effort: not on a clever prompt, but on the tools, the data and the safety rails.

Start narrow

The biggest mistake teams make is building a do-everything agent. Don't. Pick one workflow that is high-value and low-risk — answering support questions, drafting a first version of something, triaging incoming work — and make the agent excellent at that. A narrow agent that's reliable beats a broad one that's flaky every single time.

The architecture, in plain terms

A production agent usually has four parts:

  1. A model — a frontier LLM from OpenAI or Anthropic, chosen on quality, latency and cost.
  2. Tools — well-defined functions the agent can call (search your docs, fetch a record, create a ticket). Design these carefully; they define what the agent can and can't do.
  3. Retrieval (RAG) — grounding the agent in your data, not the open web, so answers are accurate and current. This is where most quality comes from.
  4. Guardrails & evals — checks on inputs and outputs, plus an automated test suite that measures quality so you can change things without breaking them.

Ground it in your data

The model doesn't know your business. Retrieval-augmented generation — chunking your documents, embedding them, and retrieving the relevant pieces at query time — is what turns a generic chatbot into something that actually knows your product. Getting chunking, embeddings and reranking right is unglamorous and it's most of the work.

Evals are how you sleep at night

You cannot ship an agent on vibes. Before launch, build a set of evaluations — real inputs with known good outputs — and measure against them. This is what lets you swap a model, tweak a prompt or add a tool and prove you didn't make things worse. It's also how you put a number on quality for stakeholders.

Guardrails keep it safe

Add input validation, output filtering, rate limits and a confident hand-off to a human when the agent is uncertain. Design the failure modes deliberately — a graceful "let me get a human" beats a confident wrong answer every time.

Ship behind a flag

Roll it out behind a feature flag, to a small cohort first, with full tracing so you can see every step the agent took. Watch the traces, fix what breaks, then widen the rollout.

How we do it at Softgen

We build agents, copilots and RAG systems for production — with evals, guardrails and observability baked in — and ship them into real products from £18,000. If you've got an AI idea stuck at the demo stage, that's exactly the gap we close.

/01FAQ

Quick answers.

What's the difference between an AI agent and a chatbot?

A chatbot answers questions; an agent takes actions. An agent is an LLM that can call tools — searching, reading and writing across your systems — in a loop until a task is complete.

How much does it cost to build an AI agent?

At Softgen, AI builds start from £18,000 and scale up to around £120,000 for larger multi-agent systems. Scope and integrations drive the number.

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