Software development company in London
Software development, made in London.
Softgen is the London software development company that ships AI apps, SaaS platforms, MVPs, web and mobile apps in weeks, not quarters: a senior team, a fixed price in writing before the build starts, and code you own. From £4,950.
Every kind of software.
From AI features to full platforms — the same senior team, whether you're in Shoreditch, Canary Wharf or San Francisco.
Published prices. No discovery call to find out.
Every build starts from a published package. After a short discovery you get a fixed price and date in writing.
| Package | Price | Timeline | Ideal for |
|---|---|---|---|
| Discovery Sprint | from £4,950 | 1–2 weeks | Anyone weighing up a build and wanting certainty first. |
| MVP Build | from £24,000 | 4–8 weeks | Founders who need a sharp, investor-ready v1 in the market. |
| AI Build | from £18,000 | 3–6 weeks | Teams adding agents, copilots or RAG to a product. |
| SaaS Platform | from £45,000 | 8–12 weeks | Businesses launching a serious, multi-tenant SaaS. |
| Mobile App | from £30,000 | 6–10 weeks | Products that need to live on the App Store and Play Store. |
| Dedicated Squad | from £12,000/mo | Monthly · rolling | Companies that need to ship continuously, not just once. |
How a London build runs.
Working software in your own environment every week, and a fixed plan from the first week.
- 01
Scope
We pin down the smallest version that proves real value — outcomes, not a feature wishlist. You leave the first week with a fixed plan, a price and a date.
- 02
Design
We design the product and the architecture together — flows, UI and the data model — so what we build is fast, sound and a pleasure to use from day one.
- 03
Build
A senior team ships in tight weekly cycles on the latest stack. You see working software every week in your own environment — no black box, no surprises.
- 04
Ship & Scale
We launch to real users early, then iterate on what the data shows. When it's working, we harden, document and hand over — or stay on to scale it with you.
Built for London's builders.
Fintechs, health startups, marketplaces, first-time founders and scale-ups: the same senior team, tuned to your sector's rules.
For fintech
Fintech app and MVP development
Softgen builds fintech MVPs and platforms that move money safely — payments, onboarding and banking integrations through regulated partners, on a fixed price and date.
For healthtech
Healthtech and mental health software development
Softgen builds UK healthtech and mental health platforms with UK GDPR, safeguarding and clinical boundaries engineered in from day one — on a fixed price, live in weeks.
For marketplaces
Marketplace platform development
Softgen builds two-sided marketplaces that scale from the first user — search and matching, split payments, trust and admin — on a fixed price, launched in weeks.
For startups
Software development for startups
Softgen builds investor-ready MVPs and AI products for startups in weeks — a senior team, fixed price and date, no long hire.
For founders
A build partner for non-technical founders
Softgen is the senior build partner for non-technical founders — clear scope, fixed price, plain English, and you own it all.
For enterprise & scale-ups
Software & AI development for enterprise and scale-ups
Softgen gives enterprise and scale-up teams senior capacity on demand — AI features, platform builds and squads, without a long hire.
Real builds, and the call to make first.
See what we've shipped, then weigh an agency against a freelancer or an in-house hire.
A support copilot that handled the questions humans shouldn't have to.
An in-product AI copilot, grounded in the company's own docs and ticket history, that resolved routine questions instantly and freed the team for the hard ones.
Read more Case study · FintechA fintech MVP — live, polished and raising in under two months.
A production-grade MVP that took a fintech founder from idea to real users and an investor-ready demo, without cutting the corners that come back to bite.
Read more Case study · MarketplaceA two-sided marketplace engineered to scale from the first user.
A multi-tenant SaaS marketplace with billing, roles, dashboards and an API — built on foundations that held as traffic grew instead of needing a rebuild.
Read more Case study · Health & wellnessA health app at native quality, live on both stores together.
A cross-platform iOS and Android app that felt fully native — built from one codebase, shipped to both stores at once, set up for the ratings that keep it ranked.
Read more Case study · E-commerceThree UK gift shops on one commerce engine, with 16,000+ products live.
Next Day Gifts, Holistic Tree and Your Personalised Gifts: three standalone UK shops, each with its own brand and storefront, all running on one headless commerce engine we built and run ourselves.
Read more ComparisonSoftware agency vs freelancer vs in-house team
Should you hire a freelancer, build an in-house team, or work with an agency? Here's a fair comparison across the factors that actually decide it.
Read moreWorking with us in London.
What does Softgen build for London companies?
AI apps and LLM features, SaaS platforms, MVPs, web apps, iOS and Android apps, and the cloud and DevOps under them. One senior team takes it from scope to launch.
How much does software development cost in London?
Our packages start from £4,950 for a Discovery Sprint, which ends with a fixed plan, price and date. An MVP starts from £24,000. Every price is agreed in writing before the build starts: see the Pricing page for the full ladder.
How long does it take to build an app in London?
A Discovery Sprint takes 1–2 weeks. A typical MVP is live in 4–8 weeks, with working software in your own environment every week.
What makes Softgen different from other London software agencies?
We publish our prices, fix the price and date in writing before we build, put only senior people on your project, build AI into products as standard, and hand you all the code. No open-ended bills, no juniors learning on your budget.
Do you only work with London companies?
No: we're rooted in London but work with clients worldwide, remotely. London clients get the option of meeting in person; everyone gets the same senior team and process.
Can we meet in person in London?
Yes. For London-based clients we're happy to meet for kickoff and key milestones, and stay close throughout the build.
Ready when you are
Build it in London.
Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.