Softgen

// Insights

Build smarter.

Straight-talking guides on what software actually costs, how long it takes, and how to build it well — written by the team that ships it.

SaaS

How much does it cost to build a SaaS in 2026?

Straight answer: most serious SaaS platforms cost £45,000–£250,000 to build. Here's what sets the number, the running costs founders forget, and how to launch a sharp v1 for less.

9 min readRead
Founders

How much does it cost to build an MVP in 2026?

Straight answer: most MVPs land between £24,000 and £90,000. Here's what drives the number, where the money goes, and how to get more product for less.

7 min readRead
AI

How to build an AI agent for your product

Most AI agents die in the demo. Here's how to build one that actually ships — the architecture, the evals, and the guardrails that keep it useful and safe.

8 min readRead
AI

AI agents for business: what they are, where they pay off, and what they cost

Agentic AI is the buzzword of the year — but stripped of hype, an AI agent is software that gets work done for you. Here's where it earns its keep, what it costs, and how to ship one that survives real users.

9 min readRead
AI

What is an AI copilot — and should you build one into your product?

Every product is bolting on a copilot. Here's what an AI copilot actually is, how it differs from a chatbot and an agent, and whether yours needs one.

7 min readRead
AI

Model Context Protocol (MCP), explained

MCP is the standard that lets AI assistants plug into your tools and data the way USB-C plugs into devices. Here's what it is, why it matters, and how to use it.

7 min readRead
Founders

How long does it take to build an MVP?

Straight answer: a focused MVP takes 4–8 weeks to build and launch. Here's what moves that number, and how to be in the faster half of it.

6 min readRead
Founders

Do you need a fractional CTO?

A fractional CTO gives you senior technical leadership without a full-time hire. Here's when it's the right call — and when a senior build partner is the better one.

6 min readRead

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