// MVP development
From idea to launched in weeks.
The biggest risk to your idea isn't building the wrong thing — it's taking so long to build it that the moment passes. We ship a sharp, real MVP to actual users fast, so you learn what's true, win early believers, and have something investors can touch.
Softgen builds production-grade MVPs (minimum viable products) for startups and launches them to real users in 4–8 weeks, with a fixed scope, price and date. MVP builds start from £24,000; the London studio works with founders worldwide.
Where this usually hurts.
Every quote you've had is six months and a fortune.
We scope the smallest version that proves value and ship it in weeks — a real product, not a throwaway, on a fixed price and date.
You need something investors and early users can actually use.
Our MVPs are production-grade and polished — the kind of v1 that closes a round and converts your first real customers.
You're worried an MVP means cutting corners you'll regret.
We build on a clean, scalable foundation, so the MVP becomes the first version of the real product — not tech debt you bin later.
The full build.
Ruthless scoping
We find the smallest build that proves your core bet, and say no to everything that doesn't earn its place in v1.
Production-grade build
A real, polished product on the latest stack — auth, payments and the core flow — not a disposable prototype.
Launch & analytics
We ship it to real users and wire in the analytics so you can see what's working from week one.
A path to v2
Clean architecture and a clear roadmap, so the MVP grows into the full product instead of being thrown away.
The outcome.
- A launched MVP in front of real users
- Evidence of what's actually working
- An investor-ready, demoable product
- A foundation that grows into v2
What we build on.
Good to know.
How much does it cost to build an MVP?
MVPs at Softgen start from £24,000, with most landing between £24,000 and £90,000 depending on scope. You get a fixed price and date after a one-to-two week discovery — read our full guide on MVP costs in Insights.
How long does it take to build an MVP?
Typically 4–8 weeks from kickoff to a launched product, depending on how much is in the core scope.
Will the MVP be good enough to raise on?
Yes — our MVPs are production-grade and polished, built to demo to investors and convert your first real customers, not just to look the part.
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Let's build the thing.
Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.