Softgen

Cloud and DevOps services UK

Scale without surprises.

Growth shouldn't mean outages, runaway bills and 2am pages. We set up the cloud architecture, pipelines and monitoring that let you ship confidently and scale smoothly — so the infrastructure is the last thing you have to think about.

/01Sound familiar?

Cloud and DevOps problems we fix.

Your cloud bill keeps climbing and nobody knows why.

We right-size your infrastructure and add cost observability, so spend tracks usage instead of surprising you each month.

Deploys are scary and downtime is too common.

We build CI/CD with automated tests, staging and safe rollbacks, so shipping is boring — in the best way.

When something breaks, you find out from customers.

We add monitoring, alerting and tracing so you catch issues before users do, and know exactly where to look.

/02What we build

Our cloud and DevOps services.

Cloud architecture

Right-sized, scalable infrastructure on AWS, Vercel or Railway — designed for your traffic, your budget and your growth.

CI/CD pipelines

Automated build, test and deploy with staging environments and safe rollbacks, so releases are routine and reversible.

Observability

Logs, metrics, traces and alerting that tell you what's happening — and warn you before customers feel it.

Infrastructure as code

Reproducible, version-controlled infrastructure, so environments are consistent and nothing lives only in someone's head.

/03What you walk away with

What you get from our cloud and DevOps.

  • Infrastructure that scales smoothly
  • Cloud spend you can see and control
  • Calm, reversible, frequent deploys
  • Issues caught before customers notice
/04The stack

Our cloud and DevOps stack.

AWSVercelRailwayDockerGitHub ActionsTerraformPostgreSQL
/05Questions

Cloud and DevOps questions, answered.

How much do cloud and DevOps engagements cost?

They start from £8,000 for a focused setup and scale with the size of your infrastructure. Many clients keep us on via a Dedicated Squad for ongoing reliability work.

Which cloud providers do you work with?

Primarily AWS, Vercel and Railway. We recommend based on your workload, budget and team — not a vendor preference.

Can you fix our existing infrastructure rather than rebuild it?

Yes — we usually start with an audit, then improve reliability, cost and deploy safety in place before recommending any larger changes.

/06Further reading

Know before you build.

AI · 6 min read

Vibe coding vs production software: when your AI-built app needs engineers

AI app builders and vibe coding are brilliant for prototypes. Here's exactly where they break when real users arrive — and the fastest way to turn a vibe-coded app into production software.

Read the guide
AI · 9 min read

AI evals explained — how to stop shipping demos

You cannot ship AI on 'it feels good in testing'. Evals are the automated test suite for LLM behaviour. Here's exactly what to measure and how we build them so you can iterate safely.

Read the guide
App Building · 10 min read

How to add LLM features to your existing app

Your app already works. Adding AI that makes it noticeably better is the hard part. Here's the exact playbook we use to wire in agents, copilots and RAG without turning it into a support nightmare.

Read the guide
AI · 11 min read

Building multi-agent systems that ship in 2026

Single agents are table stakes. Multi-agent systems unlock real workflows — but most fall apart on handoffs and observability. Here's exactly how to build them for production.

Read the guide
AI · 7 min read

Model Context Protocol (MCP), explained

MCP is the standard that lets AI assistants plug into your tools and data the way USB-C plugs into devices. Here's what it is, why it matters, and how to use it.

Read the guide
AI · 9 min read

AI agents for business: what they are, where they pay off, and what they cost

Agentic AI is the buzzword of the year — but stripped of hype, an AI agent is software that gets work done for you. Here's where it earns its keep, what it costs, and how to ship one that survives real users.

Read the guide
/07Proof and decisions

What we've built, and the calls to make first.

/08Related

You might also need.

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Ready when you are

Let's build the thing.

Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.