// Cloud & DevOps
Scale without surprises.
Growth shouldn't mean outages, runaway bills and 2am pages. We set up the cloud architecture, pipelines and monitoring that let you ship confidently and scale smoothly — so the infrastructure is the last thing you have to think about.
Softgen provides cloud architecture, CI/CD pipelines, infrastructure-as-code and observability so products stay fast and reliable as they scale. Cloud and DevOps engagements start from £8,000; the London studio works worldwide.
Where this usually hurts.
Your cloud bill keeps climbing and nobody knows why.
We right-size your infrastructure and add cost observability, so spend tracks usage instead of surprising you each month.
Deploys are scary and downtime is too common.
We build CI/CD with automated tests, staging and safe rollbacks, so shipping is boring — in the best way.
When something breaks, you find out from customers.
We add monitoring, alerting and tracing so you catch issues before users do, and know exactly where to look.
The full build.
Cloud architecture
Right-sized, scalable infrastructure on AWS, Vercel or Railway — designed for your traffic, your budget and your growth.
CI/CD pipelines
Automated build, test and deploy with staging environments and safe rollbacks, so releases are routine and reversible.
Observability
Logs, metrics, traces and alerting that tell you what's happening — and warn you before customers feel it.
Infrastructure as code
Reproducible, version-controlled infrastructure, so environments are consistent and nothing lives only in someone's head.
The outcome.
- Infrastructure that scales smoothly
- Cloud spend you can see and control
- Calm, reversible, frequent deploys
- Issues caught before customers notice
What we build on.
Good to know.
How much do cloud and DevOps engagements cost?
They start from £8,000 for a focused setup and scale with the size of your infrastructure. Many clients keep us on via a Dedicated Squad for ongoing reliability work.
Which cloud providers do you work with?
Primarily AWS, Vercel and Railway. We recommend based on your workload, budget and team — not a vendor preference.
Can you fix our existing infrastructure rather than rebuild it?
Yes — we usually start with an audit, then improve reliability, cost and deploy safety in place before recommending any larger changes.
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Let's build the thing.
Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.