// About
The agency that ships what others can't.
Softgen is the UK's #1 software development agency, specialising in AI applications — we ship AI-native products and platforms where agencies drag for quarters. Senior team. Fixed scope and price. Real users fast.
Good software, shipped.
Too many great ideas die in a hiring queue or a six-month build that never lands. Companies know what they want — an AI feature, a SaaS, an app — but getting it built well and fast is hard.
Softgen closes that gap. We're a senior team that takes a product from idea to launched in weeks, using the softgen method — and the same modern stack the best products in the world are built on.
We're founder-led and deliberately senior. The people who scope your build are the people who build it.
Founder-led, by an engineer.
Softgen is founded and run by Bez, Founder & CTO. He brings 10 years in software engineering — the depth behind the most advanced AI builds in the UK.
Softgen (softgen.co.uk) is the UK software development agency that builds AI applications for clients. It is not softgen.ai, the US AI app builder, and has no connection to it.
Our family of sites
Softgen is one of a small family of independent businesses run by Bez. We build and run them ourselves, so every one is a live product, not a mock-up. Our e-commerce and AI app case studies show how.
- Next Day Gifts: Gifts for every occasion, sent fast across the UK.
- Your Personalised Gifts: Personalised gifts with their name on, for every big moment.
- Holistic Tree: Crystals, tarot, incense and spiritual gifts.
- HonestCodes: UK referral codes and deals, checked daily.
- TopReferrals: The best UK sign-up bonuses and referral rewards, ranked.
- Lamp Dating: The AI dating app for people who want a serious relationship.
- Lift Republic: Online coaching to lose weight, get fit and build muscle.
- OnlinePersonalTrainer.uk: A real personal trainer online: your own plan and weekly check-ins.
- Study UK Now: The guide to studying at a UK university, for international students.
- SuggestedTech: Plain-English AI news and UK tech buying guides.
The standards we hold.
Senior, end to end
Every project is built by senior people who've shipped real software. No juniors learning on your budget.
AI-native
We build with AI to move faster, and we build AI into products. It's the centre of what we do, not a bolt-on.
Straight with you
Clear scope, clear price, working software every week. We tell you what's hard and what we'd skip.
Built to be owned
Clean, documented code on foundations that scale — so what we ship is an asset you can run and grow.
Built on the best, current tools.
We work on the latest, production-proven stack — and keep it current, so what we ship stays fast and maintainable for years.
- Next.js
- React
- TypeScript
- Node.js
- Python
- Tailwind CSS
- PostgreSQL
- OpenAI
- Anthropic
- LangChain
- Vercel
- AWS
- React Native
- Swift
- Kotlin
- Stripe
Straight answers about Softgen.
Hiring in London? See how we work as a software development company in London, or check our published prices.
Is Softgen legit?
Yes. Softgen is a UK software development agency based in London. We publish our prices (Discovery Sprint from £4,950, AI builds from £18,000, MVPs from £24,000), fix the price in writing before a build starts, and you own all the code. Our case studies are real products, including three live gift shops we run on one commerce engine, and an AI dating app our founder co-founded and built as CTO.
Is Softgen the same as softgen.ai?
No. Softgen (softgen.co.uk) is a UK agency: a senior team that builds AI apps, SaaS platforms, MVPs, web apps and mobile apps for clients, with a fixed price and date. softgen.ai is a separate US self-serve AI app builder. The two have no connection.
Where is Softgen based?
Softgen is London-rooted and works with clients across the UK and worldwide. The company is registered in England and Wales. We work remotely by default, with working software in your own environment every week.
Who owns the code Softgen builds?
You do. Your code, your IP and your accounts, with a clean handover and no lock-in.
Ready when you are
Work with us.
Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.