Softgen

Softgen case studies: software we have built

The kind of thing we ship.

A look at the products we build and the outcomes they drive — across AI, SaaS, fintech and mobile.

B2B SaaS

A support copilot that handled the questions humans shouldn't have to.

An in-product AI copilot, grounded in the company's own docs and ticket history, that resolved routine questions instantly and freed the team for the hard ones.

60%of routine tickets deflectedInstantanswers, 24/75 wksfrom kickoff to launch
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Fintech

A fintech MVP — live, polished and raising in under two months.

A production-grade MVP that took a fintech founder from idea to real users and an investor-ready demo, without cutting the corners that come back to bite.

7 wksidea to launched productFixedprice and date, no overrunv2-readyfoundation, not throwaway
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Marketplace

A two-sided marketplace engineered to scale from the first user.

A multi-tenant SaaS marketplace with billing, roles, dashboards and an API — built on foundations that held as traffic grew instead of needing a rebuild.

Scalesfrom 1 to 1,000s of tenantsZerorebuilds as it grewLivebilling from launch
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Health & wellness

A health app at native quality, live on both stores together.

A cross-platform iOS and Android app that felt fully native — built from one codebase, shipped to both stores at once, set up for the ratings that keep it ranked.

iOS+Androidfrom one codebaseNativefeel, cross-platform costLaunchedto both stores together
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E-commerce

Three UK gift shops on one commerce engine, with 16,000+ products live.

Next Day Gifts, Holistic Tree and Your Personalised Gifts: three standalone UK shops, each with its own brand and storefront, all running on one headless commerce engine we built and run ourselves.

3UK shops live on one engine16,000+products across the cataloguesHourlystock sync from supplier feeds
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Consumer AI

An AI dating app that matches people on personality and values.

Lamp Dating is an AI dating app for people who want a serious relationship. Softgen's founder is its co-founder and CTO: the matching engine, the API and the AI features are his team's work.

AI-firstpersonality and values matching400+local dating pages built for searchGenieAI helper built into the app
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