Softgen

// Pricing

Clear prices. Real numbers.

Most agencies hide the number behind a discovery call. We don't. Packages from £4,950 — so you know roughly what your build costs before we even speak.

Softgen prices software in productised packages with clear from-prices, starting at £4,950 for a Discovery Sprint — so you know roughly what your build costs before any call.

Discovery Sprint

De-risk the whole thing before you commit.

from£4,950

1–2 weeks

  • Product + technical scoping
  • Clickable prototype of the core flow
  • Architecture & stack recommendation
  • Fixed build plan, price and timeline

Ideal for: Anyone weighing up a build and wanting certainty first.

Start with discovery
Most popular

MVP Build

Your idea in front of real users — fast.

from£24,000

4–8 weeks

  • Everything in Discovery
  • Production MVP built on the latest stack
  • Auth, payments and the core feature set
  • Launch to real users + analytics

Ideal for: Founders who need a sharp, investor-ready v1 in the market.

Build my MVP

AI Build

Frontier AI, shipped into production.

from£18,000

3–6 weeks

  • AI feature scoping + eval plan
  • Agents / RAG / LLM features built in
  • Guardrails, evals and observability
  • Deployed and wired into your product

Ideal for: Teams adding agents, copilots or RAG to a product.

Build with AI

SaaS Platform

A platform built to scale from day one.

from£45,000

8–12 weeks

  • Multi-tenant architecture
  • Billing, roles, dashboards & admin
  • Integrations and a public API
  • Scalable cloud setup + CI/CD

Ideal for: Businesses launching a serious, multi-tenant SaaS.

Build my platform

Mobile App

Native-quality iOS & Android, one team.

from£30,000

6–10 weeks

  • iOS + Android from one codebase
  • Polished, native-feeling UX
  • Push, offline and deep links
  • Store submission + launch support

Ideal for: Products that need to live on the App Store and Play Store.

Build my app

Dedicated Squad

An embedded senior team, on tap.

from£12,000/mo

Monthly · rolling

  • A senior squad embedded with you
  • Continuous delivery, every week
  • Product, design and engineering
  • Flexible, cancel with 30 days' notice

Ideal for: Companies that need to ship continuously, not just once.

Get a squad

Prices are from-anchors in GBP. Your fixed price comes after a short Discovery Sprint.

/01How it works

No surprises, ever.

Discovery first

We start with a short Discovery Sprint to scope the build properly — no guessing.

Fixed price & date

You get a fixed price, scope and timeline before any build begins. No open-ended day rates.

Pay in milestones

Spread payment across clear delivery milestones, so spend tracks progress.

Support after launch

Stay on with a Dedicated Squad for ongoing work, or take a clean, documented handover.

/02Questions

Pricing, answered.

Are these prices fixed?

The from-prices are real starting anchors. Your exact, fixed price comes after a short Discovery Sprint that scopes the build — and then it doesn't move.

What's a Discovery Sprint?

A focused 1–2 week engagement where we scope your product, prototype the core flow and hand you a fixed plan, price and timeline. It de-risks the whole build before you commit to it.

Can we pay in stages?

Yes. We bill across clear delivery milestones, so payment tracks the working software you can see.

Do you offer ongoing support after launch?

Yes — many clients keep us on via a Dedicated Squad from £12,000/month for continuous delivery. Or we hand over a clean, documented codebase your own team can run.

Ready when you are

Get your fixed price.

Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.