// AI & LLM development
AI development that ships, not demos.
Everyone has an AI proof-of-concept. Almost no one has it in production. We build the agents, copilots and RAG systems that actually make it to real users — fast, measured and safe — so your AI bet turns into a feature people use, not a slide in a deck.
Softgen is a London software studio that builds AI agents, copilots, RAG systems and LLM-powered features on frontier models (OpenAI, Anthropic) and ships them into production with evals, guardrails and observability. AI projects start from £18,000 and the team works with clients worldwide.
Where this usually hurts.
Your AI prototype wowed the room — then never reached customers.
We build for production from day one: evals, guardrails and a clear path to launch, so the impressive demo becomes a shipped feature.
You're not sure which model, framework or pattern to bet on.
We're model-agnostic. We pick OpenAI, Anthropic or open models per the job, and choose RAG, fine-tuning or agents based on your data — not hype.
You're worried about hallucinations, cost and things going wrong in front of users.
We wire in evaluation, fallbacks, rate limits and observability so quality is measured, costs are controlled and failures are graceful.
The full build.
AI agents & automations
Agents that take real actions across your tools and data — researching, drafting, triaging and executing multi-step workflows reliably.
Copilots & assistants
In-product copilots and chat that understand your domain and your user's context — grounded in your data, not the open web.
RAG & knowledge systems
Retrieval-augmented generation over your documents and databases, with the chunking, embeddings and reranking that make answers actually accurate.
Evals, guardrails & observability
Automated evaluation, prompt and output guardrails, and full tracing — so you can prove quality and watch cost in real time.
The outcome.
- A working AI feature in production, used by real customers
- A measurable quality bar, not vibes
- Cost and latency you can see and control
- A codebase your team can own and extend
What we build on.
Good to know.
How much does it cost to build an AI feature?
Most AI builds at Softgen start from £18,000 and range up to around £120,000 for larger, multi-agent systems. We give you a fixed price and timeline after a short discovery — the scope drives the number, not guesswork.
Which AI models do you use?
We're model-agnostic. We use frontier models from OpenAI and Anthropic, plus open models where they fit, and choose per the task on quality, cost and data-privacy grounds.
Can you add AI to our existing product?
Yes — most of our AI work is adding agents, copilots or RAG into a product that already exists. We integrate with your stack and ship behind a feature flag.
How do you stop the AI from hallucinating?
We ground responses in your data with RAG, add output guardrails and evaluation suites, and design graceful fallbacks. You get a measured quality bar, not a black box.
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Let's build the thing.
Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.