// For founders

A build partner for non-technical founders

Being non-technical shouldn't mean being in the dark or at someone's mercy. We're the senior partner who scopes your idea, tells you straight what it'll cost and take, builds it, and hands it over clean — explained in plain English the whole way.

Start a project See pricing

/01Sound familiar?

What we solve for you.

You can't tell a good quote from a bad one.

Productised packages with real from-prices and a fixed scope after discovery — so you know what you're paying for, and why.

You're worried about being locked in.

You own all the code, IP and accounts. A clean, documented handover and zero lock-in — it's your asset, not ours.

You don't want to be managing engineers.

The people who scope it build it. You get working software every week and one senior team accountable for the outcome.

/02What you get

Why teams like yours choose us.

Plain-English scoping — no jargon, no black box
Fixed price and date you can plan around
Working software in your environment every week
Senior team end to end — the scoper is the builder
Clean handover; you own everything

/03Where to start

The packages that fit.

Discovery Sprint

De-risk the whole thing before you commit.

£4,950 from

Start with discovery

MVP Build

Your idea in front of real users — fast.

£24,000 from

Build my MVP

Dedicated Squad

An embedded senior team, on tap.

£12,000 /mo · from

Get a squad

/04FAQ

Quick answers.

Can you work with a founder who isn't technical?

Yes — it's most of what we do. We handle the technical decisions and explain them in plain English, scope the work into a fixed price and date, and hand over clean documentation. You stay in control of the product without needing to manage engineers.

Will I own the software you build?

Completely. You own all the code, the IP and the accounts. We hand it over documented, with zero lock-in — it's your asset.

/05Further reading

Know before you build.

Founders · 6 min read

Do you need a fractional CTO?

A fractional CTO gives you senior technical leadership without a full-time hire. Here's when it's the right call — and when a senior build partner is the better one.

Read the guide AI · 6 min read

Vibe coding vs production software: when your AI-built app needs engineers

AI app builders and vibe coding are brilliant for prototypes. Here's exactly where they break when real users arrive — and the fastest way to turn a vibe-coded app into production software.

Read the guide Founders · 7 min read

How much does it cost to build an MVP in 2026?

Most MVPs land between £24,000 and £90,000. Here's what drives the number, where the money goes, and how to get more product for less.

Read the guide Founders · 6 min read

How long does it take to build an MVP?

A focused MVP takes 4–8 weeks to build and launch. Here's what moves that number, and how to be in the faster half of it.

Read the guide Founders · 7 min read

How much does it cost to build an app in the UK in 2026?

A UK studio build in 2026 runs from £15,000 for a focused web app to £250,000 for a full SaaS platform. Here are Softgen's real ranges by app type, what moves the number, and the running costs people forget.

Read the guide AI · 6 min read

The best AI app development agencies in the UK (2026), ranked

Five UK agencies compared on what they build, where they work and whether they publish prices. Softgen ranks first: the only one that publishes its prices, shipping AI builds in weeks.

Read the guide

Comparison

Not quite you?

For startups

Let's build the thing.

Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.

Start a project Book a call