Softgen

// For startups

Software development for startups

You've got the idea, the market and the urgency — what you don't have is six months and a full engineering team. We get startups from idea to a launched, investor-ready product fast, on a price and date agreed up front.

Softgen builds investor-ready MVPs and AI products for startups in weeks — a senior team, fixed price and date, no long hire.

/01Sound familiar?

What we solve for you.

You need to launch before the window closes.

A senior team starts now and ships a sharp MVP in 4–8 weeks — not a prototype, a product real users can pay for.

You can't afford a wrong, expensive build.

A short Discovery Sprint pins down the smallest version that proves value, with a fixed price and date before any code is written.

Investors want to see something real.

We build a v1 investors can touch — and architecture that scales into v2, so you're not rebuilding the moment you raise.

/02What you get

Why teams like yours choose us.

  • MVP in front of real users in weeks, not quarters
  • Fixed price and date — no open-ended day rates
  • Built on architecture that scales after you raise
  • AI-native: agents, copilots and RAG where they add an edge
  • You own all the code, IP and accounts
/03Where to start

The packages that fit.

Discovery Sprint

De-risk the whole thing before you commit.

£4,950 from

Start with discovery

MVP Build

Your idea in front of real users — fast.

£24,000 from

Build my MVP

AI Build

Frontier AI, shipped into production.

£18,000 from

Build with AI
/04FAQ

Quick answers.

How much does it cost a startup to build an MVP?

Most production-grade MVPs cost between £24,000 and £90,000, with a focused v1 often around £30,000–£45,000. We start with a short Discovery Sprint (from £4,950) so you get a fixed price and date before committing to the build.

How fast can you launch our startup's product?

A focused MVP typically launches in 4–8 weeks from kickoff, including a 1–2 week discovery. The biggest factor is scope — fewer, sharper features ship far faster.

/05Who we help

Not quite you?

Ready when you are

Let's build the thing.

Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.