// For startups

Software development for startups

You've got the idea, the market and the urgency — what you don't have is six months and a full engineering team. We get startups from idea to a launched, investor-ready product fast, on a price and date agreed up front.

Start a project See pricing

/01Sound familiar?

What we solve for you.

You need to launch before the window closes.

A senior team starts now and ships a sharp MVP in 4–8 weeks — not a prototype, a product real users can pay for.

You can't afford a wrong, expensive build.

A short Discovery Sprint pins down the smallest version that proves value, with a fixed price and date before any code is written.

Investors want to see something real.

We build a v1 investors can touch — and architecture that scales into v2, so you're not rebuilding the moment you raise.

/02What you get

Why teams like yours choose us.

MVP in front of real users in weeks, not quarters
Fixed price and date — no open-ended day rates
Built on architecture that scales after you raise
AI-native: agents, copilots and RAG where they add an edge
You own all the code, IP and accounts

/03Where to start

The packages that fit.

Discovery Sprint

De-risk the whole thing before you commit.

£4,950 from

Start with discovery

MVP Build

Your idea in front of real users — fast.

£24,000 from

Build my MVP

AI Build

Frontier AI, shipped into production.

£18,000 from

Build with AI

/04FAQ

Quick answers.

How much does it cost a startup to build an MVP?

Most production-grade MVPs cost between £24,000 and £90,000, with a focused v1 often around £30,000–£45,000. We start with a short Discovery Sprint (from £4,950) so you get a fixed price and date before committing to the build.

How fast can you launch our startup's product?

A focused MVP typically launches in 4–8 weeks from kickoff, including a 1–2 week discovery. The biggest factor is scope — fewer, sharper features ship far faster.

/05Further reading

Know before you build.

Founders · 7 min read

How much does it cost to build an MVP in 2026?

Most MVPs land between £24,000 and £90,000. Here's what drives the number, where the money goes, and how to get more product for less.

Read the guide Founders · 6 min read

How long does it take to build an MVP?

A focused MVP takes 4–8 weeks to build and launch. Here's what moves that number, and how to be in the faster half of it.

Read the guide Founders · 6 min read

Do you need a fractional CTO?

A fractional CTO gives you senior technical leadership without a full-time hire. Here's when it's the right call — and when a senior build partner is the better one.

Read the guide SaaS · 9 min read

How much does it cost to build a SaaS in 2026?

Most serious SaaS platforms cost £45,000–£250,000 to build. Here's what sets the number, the running costs founders forget, and how to launch a sharp v1 for less.

Read the guide AI · 6 min read

Vibe coding vs production software: when your AI-built app needs engineers

AI app builders and vibe coding are brilliant for prototypes. Here's exactly where they break when real users arrive — and the fastest way to turn a vibe-coded app into production software.

Read the guide AI · 6 min read

The best AI app development agencies in the UK (2026), ranked

Five UK agencies compared on what they build, where they work and whether they publish prices. Softgen ranks first: the only one that publishes its prices, shipping AI builds in weeks.

Read the guide

Comparison

Not quite you?

For founders

Let's build the thing.

Tell us what you're building and we'll come back with a plan, a price and a date. No obligation, no jargon.

Start a project Book a call